Orla O’Keeffe

Orla is an accomplished digital leader with a wealth of experience in digital strategy, transformation, and product management. In her role as Head of Industry Digitalisation at Fáilte Ireland, she plays a pivotal role in helping Irish tourism businesses harness the power of digital technologies to enhance their operations, commercial success and customer experiences. Her prior experience includes senior leadership positions across various sectors, including a digital start-up, health insurance, general insurance, and a leading strategic digital agency. Throughout her career, Orla has consistently driven innovation, digital excellence, and transformative growth.